This is the second article in my broker open house two-part blog series. You can read part 1 here.
Is a Broker Open House Effective?
…On the other hand, agents who have buyers actively searching in a certain neighborhood are already monitoring listings in that neighborhood, and they’ll bring their buyers by for a visit if their buyers are interested, regardless of whether or not there is a broker open house.
Turnout at a broker open house varies a lot, depending on what comes up in agents’ schedules. Often, agents who do a lot of business and work with lots of buyers (the agents most likely to have a buyer for your home) don’t have the time to visit a broker’s open, since they are so busy with their clients. For instance, I work with lots of buyers as well as sellers, and I generally don’t have time to attend broker open houses, since I’m just too busy helping my clients.
I always make myself available to host broker open houses for my seller clients. This is how these events work:
- First, we figure out a weekday that works for your schedule, and I list the open house on the MLS for all Northern Virginia real estate agents to see.
- I invite a lot of agents for my network.
- I provide sandwiches and refreshments (i.e. Panera, etc.)
- All you need to do is to prepare the home the same way you would for an open house.
Call me at 703-462-0700 or email at DarrenRobertsonHomes@gmail.com to learn more about the innovative marketing tactics I use to get your home maximum exposure and help it sell for top dollar!